You provide regular communications to your customers because you want them to remember and use the valuable information that you provide. To help guarantee that happens, consider adding interactive elements to your newsletters, emails, presentations, or other communications.
 
To read, see, or hear something is one thing, but to take the information to the next level by applying it through an interactive element can help to reinforce messages, especially for those individuals whose main learning style relies on hands-on opportunities. The key points may stick better with customers if they have to think about and write down what they are.
 
Three simple interactive elements include quizzes, assessment, and crossword puzzles. You can create your own from scratch, use online templates and software, or find ones produced by credible utility organizations. Quizzes, assessments, and crosswords don’t need to be – nor should they be – long or involved to be effective. A 10-question quiz or assessment or 10-20-clue crossword puzzle is all that’s needed.
 

 
Interactive elements can enhance the engagement of your customers with your communications and overall program. Think of ways you might incorporate quizzes, assessment, crossword puzzles, and more in what you provide your audience. You can print out the interactive elements to provide at open houses or at your front counter. You can email them or post links to them on social media. Consider making it a contest by offering a drawing for a prize to those who complete and return the quiz, assessment, or puzzle.