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Posted By IAMU,
Wednesday, August 18, 2021
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Customer newsletters can be the foundation of your communication efforts. The question then becomes: What kind of footings are you building on?
Don’t simply put out newsletters for newsletter-sake. Make sure you’re approaching newsletters with the right perspective, goals, and strategy in mind.
Here are 10 tips in three areas to make sure your newsletter is structurally sound.
Perspective – Address customers as whole, real people.
- Understand what customers want and need from your communications. If you don’t, customers likely won’t tune in to what you have to share. You can easily find out what customers want from a newsletter by simply asking them.
- Look at customers holistically – taking into account their community and financial wellbeing needs.
- Involve customers in content creation – feature customer testimonials, hold mini-focus groups to gather input, and use customers as topic experts, if applicable.
Goals – Empower customers to take charge of their utility usage.
- Provide valuable, actionable information within stories so customers can put it into practice.
- Include links to additional information, tools, and resources that customers can access if they want to find out and/or do more with the topics covered.
Strategy – Respect customers’ valuable time, while reinforcing that you care about customers personally.
- Offer short articles, tips, and other content in easy-to-read formats. (Think packed with information but that don’t take too much time to get through.)
- Appeal to both the head and the heart. Some people will engage with communication that appeals to logic and reason; others are influenced by emotion. Use a combination of numbers/statistics and personal stories.
- Use relevant, engaging photos, illustrations, and infographics to help tell the story.
- Customize content to reflect your organization’s own identity.
- Vet your content with experts to ensure you’re providing sound information.
Don’t have the time or expertise to create your own newsletter? IAMU can help. We offer a customizable, quarterly newsletter that utilities can provide to their customers – either in print or electronic form. For more information, contact Jeff Gorrie at jgorrie@iamu.org.
Tags:
Communications Corner
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Posted By IAMU,
Tuesday, August 17, 2021
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On Tuesday August 17th, 2021, IAMU filed comments with the environmental protection commission on their rulemaking regarding the effect of certain criminal convictions upon water operator licensing requirements [571 IAC 81]. Read the comments here.
Tags:
Legal
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Posted By IAMU,
Tuesday, August 17, 2021
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Mark your calendars for the IAMU Underground Electric Workshop. This year’s workshop will take place September 15-17, 2021 at the IAMU Training and Office Complex. *This will be an IN-PERSON training.*
Apprenticeship Testing & Skill Evaluations
Apprentices will have the opportunity to do hands-on skill evaluations during the following timeframes:
- Wednesday, September 15 (Morning)
- Friday, September 17 (Afternoon)
These are the only available times for evaluations and limited to the first 10 apprentices. Pre-registration is required for testing and evaluations.
Registration
Registration is now open. The registration deadline for this workshop
is Friday, September 3. Registration is LIMITED at 48 registrants.
Cost:
IAMU Members - $420
Non-IAMU Members - $480
(Please make sure you are signed-in to get member pricing)
Hotel Accommodations: An IAMU workshop room block has been set at: Holiday Inn Des Moines – Northwest 4800 Merle Hay Road Urbandale, IA 50322 (515) 278-4755 When reserving, please ask for the IAMU block. Group Name: IAMU September Workshop Group Code: SEP Hotel Code: DSMDU Click to: www.holidayinn.com/desmoinesia and
use the 3-letter group code above. The room rate is $79 plus tax per night. Reservation block and rate deadline is September 3, 2021.
For additional information regarding the workshop, including registration, agenda, and schedule, please refer to the brochure HERE.
Tags:
Apprenticeship
Electric
Electric Underground
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Posted By IAMU,
Tuesday, August 17, 2021
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Mark your calendars for the IAMU Water Distribution &
Leak Detection/Line Locating Workshops. The workshops will take place
September 22-23 at the IAMU Training and Office Complex.
These workshops will be IN-PERSON training events.
Water Distribution Training topics will include:
- Fire hydrant maintenance
- Water main tapping / HydraStop
- Water main installation / repair & fittings
- Core & Main / Romac Demo
Water Leak Detection / Line Locating topics will include:
- Water leak detection
- Line locating
- Trenching & shoring
- GIS Mapping
- Brown Supply / Mueller Demo
0.6 CEUs each day for Water Distribution
Cost:
Early Registration (on or before September 17th)
IAMU Members - $65/day or $115 both days
Non-Members - $105/day or $190 both days
Late/At-the-Door Registration
IAMU Members - $75/day or $135 both days
Non-Members - $115/day or $210 both days
*IAMU Members, please remember to sign-in to your member profile to receive member pricing.* Registration is open and limited to 30 registrations. For more information about the workshops, brochure, and online registration, click
HERE. Questions? Contact Steve Marsh at smarsh@iamu.org, or (800) 810-4268.
Tags:
CEUs
Leak Detection
Line Locating
Water
Water Distribution
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Posted By IAMU,
Wednesday, August 11, 2021
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IAMU Safety Services will be holding a Drug & Alcohol Employee/Supervisor Training Webinar. This webinar will address the following:
- The effects of drugs and alcohol on the body
- Recognize the signs, symptoms, and indicators of substance abuse at the workplace
- Comply with federal DOT regulations requiring 2-hour reasonable suspicion training for supervisors
60 minutes will be spent on symptoms of alcohol abuse; 60 minutes will be spent on the symptoms of drug/controlled substance abuse. *A Certificate of Completion will be emailed to participants upon confirmation of participant’s full
attendance in webinar. Who Should Attend? Employees and supervisors involved with CDLs and/or gas operations. Webinar Time and Length: Friday, August 13, 2021 – 10:00 a.m. to 12:00 p.m. Cost: $50 per IAMU Member participant $70 per Non-IAMU Member participant Questions? Contact Don Heck at dheck@iamu.org, or (800) 810-4268. Registration is open. For additional information and online registration, please click HERE. (Webinar instructions and information will be sent to the registered participant’s email prior to webinar date.)
Tags:
Drug & Alcohol Training
Safety Services
Webinar
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