Whether you have an existing Facebook page for your utility or are thinking of getting started on the social media platform, you want as many local followers as possible so that your posts have the most reach possible in your community. Buy how do you get people to follow you?

Here are few ideas:

• Add a link to your page from your website and in your email signature block. You can either include the page URL or use the Facebook icon and add the URL link to the image to call more attention to it. You can also add the URL to utility bills with a call to action to follow your Facebook page.
• Use the FLC formula. Follow, like, and comment (FLC). Go to local pages – maybe the city’s page, school district’s page, or the page of some other local group with a large following. Follow, like, or comment on posts and followers’ comments. Studies show that when you FLC, those individuals or groups often follow you back.
• Create shareable content. Think funny, informative, appealing, innovative, beneficial – anything that followers might share on their Facebook pages. If one follower with 1,000 Facebook friends shares your post, that gets your utility in front of many people who might then follow your page as a result.