Posted By IAMU,
Wednesday, January 27, 2021
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If you want to take your communications to the next level and haven’t already incorporated the use of electronic social platforms, now is the time. Social media can:
- Provide opportunities for real-time, authentic conversations with customers.
- Open new feedback channels.
- Encourage faster, more efficient, and more effective delivery of information that you need to get to customers quickly.
With so many social media platforms out there, the question then becomes what to use for what. Here are some of the most popular platforms and what type of content you could post where. FacebookAnnouncements, accolades, tips, event sign ups, links to other online content (including other social media) TwitterBrief announcements, accolades, or tips YouTubeAny length videos of events, training, presentations InstagramPictures or short videos of events/activities PinterestRepository for articles and information Wordpress or BloggerOriginal blog articles on news, issues, testimonials, etc. SlideSharePresentations SnapchatPictures and very short videos that you only want to make available temporarily (up to 24 hours) When considering what content to include, keep in mind that many social media users access their accounts for one of three reasons: - Discovery or gaining knowledge: so think “first to know” or “behind the scenes” information
- Usefulness: so think tips, tricks, and how-tos
- Reliving experiences: so think content that evokes emotion and/or tells a story
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Communications Corner
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